Torry Burdick serves as Chief Marketing Officer of the Public Relations Society of America (PRSA). Torry is responsible for supporting and promoting the association’s membership initiatives, professional development, events and awards. Her keen sense of strategic marketing, planning and tactical implementation has won her national recognition. Prior to joining PRSA, she held various positions at specialty business-to-business information providers including United Communications Group, Access Intelligence, Infocom Group, MediaLive, ALM, and Lebhar-Friedman, gaining valuable experience in publishing management, sales and marketing management, database marketing, new product development, and editorial. Torry holds a B.A. in advertising from Michigan State University.