PR News Editor Seth Arenstein's article, "Ethics and PR Do Mix, But It’s Up to PR to Tell That Story," cites the rebuttal from PRSA Chair Anthony D’Angelo, APR, Fellow PRSA, of LA Times columnist Virginia Heffernan, who said "lying to the media is traditionally called PR." http://www.prnewsonline.com/prnewsblog/ethics-and-pr-do-mix-but-its-up-to-pr-to-tell-that-story/