NEW YORK – The Public Relations Society of America (PRSA) presented Katerina Tsetsura, Ph.D, with its Outstanding Educator Award, which recognizes a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching. The award was presented on October 8th at the PRSA 2018 International Conference in Austin, Texas.
The Gaylord Family Professor of Public Relations and Strategic Communication in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, Norman, Oklahoma, Dr. Tsetsura is internationally known for her work in global public relations and media transparency.
She has authored more than 80 peer-reviewed publications and over 100 conference proceedings and papers in global public relations, ethics, media transparency, social construction of public relations, women in the field of strategic communication and public diplomacy. She is a co-author (with Dr. Dean Kruckeberg) of a book, “Transparency, Public Relations, and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide” (published by Taylor & Francis).
Dr. Tsetsura practices what she researches and teaches: she consults for companies, governments, and nonprofits in various industries, such as aerospace and aviation, automotive, heavy machinery, tourism and hospitality, and media, art and museum management. She offers her expertise in communication audit, geo-branding, issues management, strategic planning, sustainability and organizational capacity analysis, development of public relations research and evaluation methods, and advanced research, measurement and evaluation training and monitoring of campaigns.
Dr. Tsetsura actively serves the profession of public relations in a variety of roles. She is a past chair of the Global Affairs Committee of the Public Relations Society of America (PRSA) and a chair of the Public Relations Division of the International Communication Association (ICA). Tsetsura is a member of the Arthur W. Page Society and of the Commission on Public Relations Education. She serves on the editorial boards of several international peer-reviewed journals including Communication Theory, International Journal of Strategic Communication and Public Relations Review.
“Dr. Tsetsura’s achievements as an educator, researcher, author and consultant are an inspiring example for public relations educators worldwide,” said 2018 PRSA National Chair Anthony D’Angelo, APR, Fellow PRSA. “We’re thrilled to recognize her remarkable accomplishments, and her substantial contributions to our profession’s body of knowledge.”
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at www.prsa.org.
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