NEW YORK – The Public Relations Society of America (PRSA) and iPR Software today announced the launch of “Content Connection,” a one-stop digital portal designed to help communications professionals find the information they need to advance their careers.

The hub, located on prsa.org, provides news, research, trends, tips and must-read articles on a wide variety of need-to-know subjects, including Content Marketing, the PESO model, Crisis Communications, Case Studies, and Data and Analytics. As it evolves, “Content Connection” will also include podcasts and videos.

iPR Software designed, built and is hosting “Content Connection,” which includes best-practice content marketing and social media capabilities, backed by software that will allow PRSA to post and distribute its digital content to targeted audiences.

“We’ve enjoyed working closely with PRSA over the years,” said JD Bowles, President and CEO of iPR Software. “In that time we’ve observed that while storytelling can be done through technology, technology alone can’t do the storytelling for you. It’s about your brand and the strength of your brand. The new PRSA content marketing site is sure to lead the way in storytelling for corporate brands in the years to come.”

’Content Connection’ is a dynamic knowledge portal for communications professionals to plug into the information they need for their career, now and into the future,” said Laura Kane, PRSA’s Chief Communications Officer. “iPR Software analytics make it possible for us to measure the impact of our content so that we can easily identify, spotlight and share our most effective content.”

“We are pleased to be able to offer this new content hub to PRSA members and the wider communications industry,” said Anthony D’Angelo, APR, Fellow PRSA, 2018 Chair, Public Relations Society of America. “As the parameters and definitions of our jobs continue to change, so will the information on ‘Content Connection.’”

About the Public Relations Society of America

PRSA is the nation’s largest professional organization serving the communications community.  The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals.  The organization sets the standards of professional excellence and ethical conduct for the public relations industry.  PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org.

About iPR Software

iPR Software Inc., http://iprsoftware.com/, provides PR and Marketing Software solutions to the world’s most respected companies and organizations including NVIDIA, Northrop Grumman, Edison International, Dunkin' Donuts, NVIDIA, Xerox, American Heart Association, UCLA, and many others. With decades of PR, Marketing, Media and Software as a Service (SaaS) experience, iPR’s software publishes, hosts, and distributes millions of news and multimedia pages to corporate websites, social media channels, newswires, search engines, mobile devices, and traditional media outlets.

PRSA media contact:

Rod Granger
Director, Content & Integrated Communications
212-460-0307
rod.granger@prsa.org

iPR Software media contact:

James Madden
678-523-1622
jmadden@iprsoftware.com