NEW YORK (February 7, 2019) – The Public Relations Society of America (PRSA) today announced the launch of its new Executive Communication Online Series. The live, six-session program is designed to help communication professionals obtain the strategic knowledge, skills and abilities necessary to develop successful, quantifiable business outcomes.
This professional development offering launches on April 4, 2019, and will air on each consecutive Thursday from noon to 1:15 p.m. EDT (April 4th, 11th, 18th, 25th, May 2nd and 9th). The six sessions are:
- Research and Planning
- Implementation and Evaluation
- Managing PR and Communication Issues
- Leading PR and Communication Function
- Managing Relationships
- Applying Ethics and Law
The course involves a combination of presenters providing the structure of the core curriculum and teaching from both theory and practice.
Session attendees will be required to participate within the Online Series’ Private Community and will be asked to read light materials for each session prior to the live broadcast. They will receive a digital badge for each session completed during the series.
All sessions will be recorded so that participants can review them after the live airing.
“Learning and maintaining relevant communication skills are critical for success in today’s rapidly evolving media landscape,” said Jason Barnhart, PRSA’s Director of Professional Development. “Our Executive Communication Online Series will help professionals make the transition from doing things the traditional way to becoming expert strategic communicators who deliver measurable, effective outcomes.”
“Understanding the scope of how to create and implement successful strategies is fundamental to all communication professionals, whether they work in agencies, corporate, as independents, or in different capacities,” said Jay Starr, PRSA Senior Vice President of Membership. “Our new online series is being taught by top communication practitioners, and we are excited to be able to offer this to our members and the industry.”
For additional information and to register, visit LINK.
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org .
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