NEW YORK – The Public Relations Society of America (PRSA) today announced the launch of “Case in Point,” an online, interactive case study program created to provide in-depth discussions and analysis of key topics affecting communicators across all businesses and industries.

Today’s communication professionals live and work in a business environment of constant change, with new technologies, strategies, and expectations evolving at lightning speed. The Case in Point series was designed specifically to equip participants with valuable insights and proven best practices that will help them become smarter, more effective practitioners.

Each Case in Point takes place within a private online community, providing a forum that encourages attendee conversation and knowledge sharing immediately prior to and following the live 75-minute session. Case in Point elements also include advance videos, suggested readings, and a Case in Point Overview, which presents a summary of the case study and places it in a broader industry context.

The inaugural Case in Point, to be held on December 14th from 3:00-4:15pm ET, spotlights GE Power and its award-winning employee communications program, DigiFit.

David McCulloch, head of communications for GE Power Digital, and Adam Tucker, head of Employee Communication for GE Power Digital, will lead the presentation, sharing advice, recommendations, and examples of documented success that encompass and ensure employee education, engagement and enthusiasm.

Competition, innovation, and marketplace disruption are forcing companies to up their digital game, so GE Power created a “gym for the mind,” incorporating a mix of short videos, interactive quizzes, town halls and rewards into a learning journey designed to help employees become digitally fit.

“We put together a training program that was aspirational and motivational, that went beyond the usual series of emails employees have become used to, and that would help create a culture of inclusion,” said McCulloch. “We look forward to sharing what we learned with our Case in Point participants.”

“This new Case in Point series further reinforces our commitment to providing members with cutting-edge training opportunities, invaluable research, and highly regarded experts in their fields,” said Jason Barnhart, Director of Professional Development, PRSA. “These are exciting and challenging times for communication professionals, and we look forward to helping them become increasingly confident, knowledgeable and nimble.”

Registration for Case in Point costs $35.00 for PRSA members through Nov. 30th, and $40.00 from Dec. 1st. The non-member registration fee is $70.00 through Nov. 30th, and $75.00 from Dec. 1st. Click here for additional registration information.

About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at