NEW YORK (DEC. 10, 2018) – The Public Relations Society of America (PRSA) announces the appointment of Torry Burdick as Chief Marketing Officer.
Burdick joins PRSA with an extensive background in planning, developing and executing marketing initiatives, with a particular focus on membership acquisition and retention. At PRSA, Burdick takes responsibility for developing strategic integrated marketing programs to advance PRSA’s mission. She reports to Joseph P. Truncale, Ph.D., CAE, PRSA’s Chief Executive Officer.
She previously served as Head of Marketing / Executive Vice President for Vantage Production LLC, a leading provider of sales and marketing automation solutions for the financial services industry. She also served as VP, Group Publisher, of Bulldog Reporter published by Infocom Group, an information service for the public relations industry.
“This is really a dream job for me,” said Burdick. “To have the opportunity to serve the nation’s leading public relations and communication professionals is an extraordinary opportunity.” Burdick added, “I look forward to collaborating closely with our members and my new colleagues to help promote the valuable professional development programs, events, and networking opportunities that PRSA creates for its members.”
“Torry is a consummate professional with exactly the skills, experience and enthusiasm we need to continue creating and implementing effective, compelling marketing strategies,” said PRSA CEO Truncale. “She is a terrific addition to the PRSA team.”
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at www.prsa.org.
Director, Content & Integrated Communications