Game of Thrones” means late Sunday nights, mid-week conspiracy theories in the breakroom, and of course, figuring out who is the Cersei Lannister of your content marketing team. The characters of Westeros all have their positives and negatives (ahem, some more negative than others) but the qualities of each character can actually help break down the roles within your communications team. From sinister to successful, see why these characters can help your team prevail over the Iron Throne.

Tweeting Tyrion

Sure, it makes sense that Tyrion would embody all the good traits of your social team with his “tweetable” quips, but more importantly, Tyrion’s wit is driven by facts. Think about how important it is that your social strategy isn’t just funny anecdotes, and is instead backed up by data and performance metrics. You certainly don’t have to spy on all your friends to achieve an insightful strategy, either. Using tools like Google Analytics and Moz can help you build recommendations for your clients that are based in fact, like SEO or click-through-rates. We know even Tyrion would be impressed with a brand messaging battle strategy that uses the tools of the trade (and a sharp mind) to achieve success.

Arya: Influencer of Many Faces

When “Game of Thrones” started, Arya was just a little girl with a sword. Toward the end (no spoilers, we promise!), she’s not only got her own custom-made weapons, but skills that put her brothers to shame. Arya’s development is what makes her most like an influencer. Where people once thought phones were merely for communication or sending goofy pictures to their friends, social influencers, like Arya, have capitalized on their digital media strategy. In fact, Arya’s influence is so powerful, it’s no wonder that she’s a fan favorite that grabs the audience’s attention and drives other characters to action. In fact, the influencers you utilize for your brand should act the same way. Don’t be afraid to adopt a personality that can drive your brand from one of the unseen to a force to be reckoned with.

Better than Blogger Mom Cersei

Cersei might be a little old school, hiding away in her castle making strategic plans on the down low to maintain her spot on the Iron Throne, but she shouldn’t be underestimated. When we say Cersei is similar to your content marketing strategy’s owned blogs, we don’t mean she’s a blog mom. In fact, Cersei’s definitive, straight forward plan to get an army and build up her resources makes sense. Like the Lannister Queen, blogs steadily drive traffic to your brand and play an important role in increasing your SEO presence and domain authority. Without these, you might as well say goodbye to ruling the Seven Kingdoms.

Far-Reaching Daenerys

Daenerys didn’t become a major threat to the people of Westeros by sitting around. In fact, the Dragon Queen is well known for spreading the word of her might to people near and far. Dany’s strategy is an important tool for your brands because earned media should have the same far-reaching effect on your target audience. Okay, we don’t mean quaking in your boots—more like generating awareness through shares, likes and mentions. Dany and her dragons are mentioned so often, “Game of Thrones” characters and fans alike are waiting to see what will happen next for her “brand.” Try using the ubiquitous nature of her strategy for your clients to see just how much you can contribute to their earned media goals.

“Game of Thrones” fans will tell you that for a lot of characters, the divided alliances spell out doom. The same is true for your content marketing team. Although you might not think much of Cersei or Tyrion on the show, it’s important that you break down interdepartmental silos to let each of these brand strategies contribute to achieving your overall goal. Who knows what’s next? First brand messaging. Then the Iron Throne.