As PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. Critical Mention recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo, APR, Fellow PRSA. He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR.

 

Q: What’s your day-to-day like as PRSA’s national chair?

Anthony: I can’t believe how fast this year is going–it’s been a blur. My day-to-day varies a lot and I like that, but I focus constantly on enabling other members to do their volunteering to the utmost. We want to provide value to people in their professional lives, and we do that through professional development and networking. Fundamentally PRSA is a learning organization, and we have to be learning continuously in this profession. It’s amazing how PR is shifting beneath our feet–it’s not just fast, it’s accelerating. One of PRSA’s goals is to educate people on the need to act on that reality. For example, I often ask PR people, “How different is your job today than five years ago?” Every single person tells me it’s totally different, and PRSA can help with that. However, you can’t be a passive receptacle of PRSA benefits. You get out of it what you invest into it, and when you get engaged PRSA keeps rewarding you along the way.

 

To read the rest of the interview from Critical Mention, click here