The new year is here, and you and your team need to be on the same page to kick things off in style, which means thinking about how you can align your new goals with your content team. From data work, to social media, to multimedia and media relations, it takes a whole assortment of talent to make content marketing work.
To help describe the types of people you need in the new year, we’ve broken down the positions into the 5 biggest stars that will guarantee your success:
1) Sergeant Strategy
Atten-tion! Sergeant Strategy isn’t just following through on her New Year’s resolutions, she actually knows the plans of everyone on the team—and she should. Good content strategists keep your big-picture goals in mind, whether it’s running an audit of your website or developing promotional strategies. In addition to having strategists that are idea-generators and storytellers, a team with savvy Sergeants will better understand how their day-to-day work fits in with your company’s larger scope—after all, starting off on a good foot is key in the new year.
2) Mrs. Wordsmith
Though she may seem easy to find, a talented Mrs. Wordsmith with background in journalism can make a world of difference. Mrs. Wordsmith knows that having the perfect message might require flashy visuals and the right data, but a team without writers wouldn’t have much to work with. Wordsmiths know the best way to add value to your story and ultimately, your brand. Even if sitting behind a keyboard might seem less thrilling than topping off the bubbly, team members like Mrs. Wordsmith who interview, copyedit and communicate effectively are indispensable.
3) Mr. Multimedia
Forget the laptop and iPhone camera—not just anyone is going to fulfill your team’s multimedia needs. When your Mr. Multimedia crew doesn’t have their eyes pressed to a camera lens, they’re directing and coordinating shoots and editing video projects. Because the visual elements of a campaign are 40 times more likely to be shared, it’s important to cultivate a group of multimedia pros who can handle all of your company’s messaging needs. With the right Mr. Multimedia types, you’ll generate shareable, creative content that will attract the attention of media worldwide.
4) Miss Teller
As 2018 wound down, Miss Teller was tweeting about the NYE countdown at the same time she managed a reporter’s “Resolutions” story. It’s all part of a good promotions and amplification strategy for your content. Because there are 2.34 billion social media users worldwide, a content marketing team needs someone whose approach goes beyond the occasional hashtag and like. Having experts like Miss Teller prepares your team to implement your outreach strategy across all your company’s key channels. By promoting posts, managing media relations and organizing paid promotions, people like Miss Teller are all about crafting snappy, compelling strategies that get attention, allowing you to reach your target audience.
5) Detective Data
Sometimes the biggest player is the one we least expect. Don’t make the mistake of overlooking the importance of the data analyst role on your content marketing team. It’s important to have in-house analytic team members who understand the role of metrics in order to evaluate past campaigns and shift future goals. By having results quantified and tracked, you can be sure your project details can prove a campaign’s success and don’t remain new year hopes gone unfulfilled.
By combining the talents of these content marketing players, you’ll be able to round out your team and leave you feeling more prepared to take on the new year with style. Knowing what it will take to accomplish your goals will mean your resolutions can become a reality.