What topics were top of mind for PR pros in 2018? As we enter 2019, we thought we’d spotlight the top 10 most popular Content Connection articles from last year. Trending subjects included PESO, content marketing, networking, and other areas that will continue to be of vital importance as the industry moves forward.

  1. What Is the PESO Model?
  2. 5 ways to Demonstrate PR’s Value to Your Organization
  3. In Content, One Size Does Not Fit All
  4. It’s Hip to Be Square: Why Your Brand Needs a Voice
  5. The Keys to Finding the Best Stories for Your Brand
  6. 6 Ways to Jump Start a Content Marketing Program, Maximizing the Rest of the Year
  7. Seven Steps Down The Data Mine
  8. Networking is Not Just for Events: From Social Media to the Supermarket
  9. Unbeatable Media Relations Pitches
  10. Unlock the Key to Content Marketing Strategy Using Real-Time Data