PRSA and APPrise Mobile's podcast series, "How I Communicated That," hosted by APPrise Mobile CEO Jeff Corbin, features conversations with some of America's most respected communications pros.

Join Jeff Corbin for episode 4, The Importance of Analytics to the Success of Communications, as he interviews Pauline Draper-Watts, Executive Vice President, Practice Chair, Measurement of Edelman Intelligence on the significance of analytics to the work of PR and communications professionals.